Gretchen Addi is currently a consultant and designer-in-residence at Aging2.0. She was previously an Associate Partner and business lead for IDEO in the Bay Area for 17 years. She held various leadership roles at IDEO and led their efforts to build a domain of work in the Aging space as well as providing mentorship and guidance to the Design Research discipline.
She is passionate about the power of empathy and design, and the people who make it happen as well as speaking and writing on the needs of the aging population. She brings a strong strategic point of view to all of her work, both from a brand and service perspective.
Gretchen is also a board member for SF Village and At Home With Growing Older.